Your No.1 Problem When Investing

“The investor’s chief problem—and
even his worst enemy—is likely to
be himself.”
— Benjamin Graham
The Intelligent Investor

Let’s assume you have some spare cash to invest – what would you do?

Well the best option of course is to call me, and I will help you invest in something suitable and sensible. It’s obvious really, and in a perfect world I could stop there.

However, over the decades that I have been helping people with their tax and wealth creation, it never fails to amaze me how many prefer to invest their hard earned savings into something recommended by a distant relative at a BBQ, rather than asking a professional investor with decades of experience (such as myself) for advice.

The majority seem to try the BBQ option once or twice, perhaps along with an ill advised foray into trees or almonds, or an overpriced unit bought off the plan, before they eventually come to their senses.

However wouldn’t it be better to do the sensible thing first and save thousands of dollars of losses in the process?

So why are individuals so bad at investing? Well I can happily inform you that it’s not your fault, there is no need to be embarrassed or feel a failure, it just comes down to emotions and being human.

You are not alone. Left to their own devices, most individual investors will open an online trading account and then ……

  • Follow the herd. Buying when prices are high and selling when they fall. The exact opposite of rational investing.
  • Believe claims of high returns for little or no risk. Always a furphy that one. Always.
  • Try to time the market. It’s time in the market that counts, and regular (preferably) automated investing that works.
  • Hold too many speculative shares in the belief that one will be amazing, quietly ignoring the majority that flop or,
  • Not diversify. For example loads of mums and dads just hold banks or BHP.

So, if you are ready to start investing sensibly, call me for a chat. Yes we charge for our advice, but regular diversified investing works – every time.

Lindsay 0413 952 180

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